Originally from Taiwan, I currently drive brand & digital innovation at Flikshop, Washington D.C, where I design product that help improve the lives of (previously) incarcerated people and lead product design efforts.
My design expertise spans User Experience Design, Web App and mobile interface design, business strategy, animation, and visual identity.
Driven by a profound curiosity for human experience, I'm a active-listening extrovert, and I love to know more about people's stories.
Say hi at chaominwu11@gmail.com.
For more info, here's my resume.
Product Designer
@Flikshop
July 2023-Current
I'm designing a career development platform from scratch for marginalized youth at risk.
I'm leading the product strategy, including market segmenting, user research, wireframing, prototyping, and usability testing.
UX Designer
@UMaryland, IT Division
Sep 2023-May 2024
I built a website for education technology tools used in UMaryland, increasing users by +333% and new views +112% on website home page. I also assisted a campus-wide GenAI survey with user interview and literature review.
Product Design Intern
@StudioPros Agency
Apr 2022-July 2022
I optimized a mobile app user experience by redesigning branding components, overhauling user interface, and leveraging insights from 500+ user feedback data.
Freelance Designer
Feb 2021-Apr 2022
I help clients build visual identities.
User Connector
I create a comfortable space for users to open up, allowing me to uncover deeper insights that might otherwise go unspoken. Through empathy and thoughtful questioning, I guide users to share their real challenges, ensuring research findings are authentic and actionable.
“Chao has a way of making users feel at ease, leading to richer and more insightful conversations.”
– Researcher @Flikshop
Visual Communicator
I bridge communication gaps through clear storytelling, visuals, and structured documentation, making complex ideas accessible to designers, developers, and stakeholders alike. Whether it’s a wireframe, a pitch, or a workshop, I ensure everyone is aligned and confident in the design direction.🎨
“Chao consistently demonstrated a remarkable ability to transform complex ideas into visually engaging and user-friendly designs.”
- Manager @UMaryland
Strategic Thinker
I go beyond aesthetics and usability by ensuring my designs align with both user needs and business impact. I think holistically about scalability, constraints, and long-term value, ensuring every design decision is intentional and well-informed.
“Chao thinks through the ‘why’ and ‘how’ to create real impact.”
– CEO @Flikshop
